INTRODUCE

"Corporate culture eats strategy like a breakfast" - Peter Drucker - management consultant and known as a "social ecologist" has commented on corporate culture through the classic saying mine. This statement affirms the role and strength of corporate culture in comparison with business development strategies. In this course, we will learn together what corporate culture is and how to implement it to turn corporate culture into a weapon to improve the competitiveness of businesses.

Corporate culture is a system of values, perceptions, behaviors and expressions in an enterprise, making up the unique identity of each enterprise. Corporate culture originates from the implicit foundation, expressed through specific behaviors and expressions, and becomes different habits, rituals and symbols.

The benefits that Corporate Culture brings to each business and organization

First, corporate culture enhances performance, contributes to sales and profits. Corporate culture also helps to bring the perfect products, services and employee experience, customer experience Limit and prevent risks from differences (thinking, vision, values ​​pursued, life needs...) in the organization Helping to unite leaders and all employees into a unified, strong block, improving competitiveness in the growth and development period and being able to overcome obstacles in times of difficulty and crisis Culture provides clear direction for new employees.

WHO SHOULD JOIN THE COURSE?

• Strategic staff resources
• Internal Communication team, building corporate culture
• Supervisor, Team Leader of Sales, Marketing

BENEFITS OF THE COURSE

This program is designed to provide an overview of corporate culture, helping students understand the role and importance of corporate culture in the development of businesses. From there, students can observe, evaluate and think strategically about their organization's corporate culture, and know ways to put corporate culture into practice most effectively.